QA Checklist

Is the business name and what it does clear within 5 seconds?

A new visitor should immediately understand what you do and who you help.

Is the main CTA obvious and easy to find?

The primary action button should be visible without scrolling on desktop and mobile.

Does the site answer the main questions a new customer would have?

What do you offer? How much does it cost? How do I contact you? Where are you?

Are headings clear and logical?

Each heading should tell the reader what the section is about before they read it.

Are services accurate and clearly described?

Check that every service listed is real, current, and described in plain language.

Does the site contain any invented or placeholder information?

Check for fake phone numbers, invented testimonials, placeholder addresses, or made-up awards.

Is the tone consistent throughout?

The hero, about section, services, and footer should all sound like the same voice.

Are images relevant and appropriate?

Images should match the business type, tone, and audience. No irrelevant stock photos.

Is the mobile layout clean and easy to use?

Check on a real phone. Buttons should be easy to tap, text readable without zooming.

Are pages logically arranged?

The most important content should appear first. Navigation should be intuitive.

Do all buttons and links work?

Click every button and link. Check that forms submit correctly.

Are contact details easy to find?

Phone number, email, or booking link should be in the header, footer, or a dedicated section.

Does the site feel useful, not generic?

Would a real customer find this helpful? Or does it feel like a template with names swapped in?

Is SEO copy natural and readable?

Keywords should appear naturally in headings and copy — not forced or repeated excessively.

Does each page have a clear title and description?

Check that page titles are under 60 characters and meta descriptions under 160 characters.